What is Online Advertising?
The art of using the internet as a medium to deliver marketing messages to a specific and targeted audience is known as online advertising. It is beneficial for increasing website traffic and brand awareness, but online advertising is first and foremost intended to encourage the targeted customer to do a certain action, such as making a purchase.
The different types of Online Advertising
There are various types of online advertising, often known as internet advertising or web advertising, and it can be tough to know where to begin. To assist you, we’ve highlighted a few of the most crucial sorts of online advertising to think about:
- Social Media Advertising
- Content Marketing
- Email Marketing
- SEM (Search Engine Advertising) – including PPC
- Display Advertising – including banner advertising & retargeting
- Mobile Advertising
1. Social Media Advertising
You can start thinking about advertising on social media platforms once you’ve built a clear social media marketing strategy. Most social media platforms now make it simple for advertisers to take advantage of their reach and promote their products directly from the platform. They also feature good analytics tools for evaluating the investment’s success. You can start thinking about advertising on social media platforms with a promoted tweet or post, a promotion of user-generated content, or even a full campaign that is disseminated across various social channels. Most social media platforms now make it simple for advertisers to take advantage of their reach and promote their products directly from the platform. They also feature good analytics tools for evaluating the investment’s success. This could be a promotional tweet or post, a promotion of user-generated material, or even a full-fledged campaign that spans many social media platforms.
2. Content Marketing
Another great way to get a brand and message in front of the appropriate people is through content marketing. Its main goal is to improve organic traffic to a website by increasing SEO, but once you have a strategy and content in place, you may expand its reach and engagement by paying for it to be featured on relevant websites. Paid advertising can help boost content marketing’s return on investment (ROI), because without promotion, production costs can often outweigh the potential return.
Native advertising, also known as advertorial or sponsored content, is a clever approach of making an ad that matches the topic of the site where it is put, i.e. it is purposely created to look like the medium where it appears.
3. Email Marketing
Email marketing is a very important way to stay in touch with your existing customers and should be a component of your online communications. As a result, consideration and investment should be high on your priority list. Whether you like Amazon or not, they are unquestionably one of the industry leaders when it comes to sending customized email marketing, and we can all learn a lot from them. On this page, we’ve gone over the notion of email marketing in further depth.
4. Search Engine Marketing (SEM)
Search Engine Marketing (SEM) is a strategy for increasing your website’s visibility on search engine results pages (SERP) by paying to appear on search engines like Google. It should not be confused with SEO (search engine optimization), which is the art of appearing as high in the search engines as possible without having to pay for it. PPC (pay per click) is another term for search engine marketing, and it can be utilized on Google Adwords or Microsoft Bing Ads, for example. CPC (cost per click) or CPI (cost per impression) are commonly used to assess the success of an investment (cost per impression).
5. Display Advertising
When your advertisement – usually made up of branded photographs, videos, graphics, or rich media content – is posted on third-party websites, the user is directed back to your own website when they click on it. It’s crucial to examine the user’s journey after clicking on an ad because it’s a waste of time, effort, and money to attract web traffic that doesn’t convert to sales because the landing page’s UX isn’t well-designed.
Carefully picked website placements that suit your brand positioning are one of the safest methods to advertise online. It means that you’ll only be on sites that you WANT to be on, rather than sites that a third-party platform selects for you. Because this is time-consuming, other options include ‘contextual targeting,’ which is an automated process of finding appropriate websites based on the desired keywords, and ‘topic targeting,’ which is site selection based on having material that is specifically related.
One of the most effective forms of display advertising is retargeting, or remarketing as it is otherwise known. Unlike other banner ads, retargeted ads are served to users who have already visited your website or are an existing contact in your database.
6. Mobile Advertising
With so many of us spending so much of our time on our smartphones, it’s no wonder that advertisers are turning to mobile advertising to reach their target audiences. However, because this is becoming a more regulated method of marketing products and services, it should be used with prudence. Advertising via mobile apps, push notifications, SMS/text messaging, and MMS are all examples of mobile-specific marketing.
Using Programmatic Marketing for Online Advertising
Programmatic marketing, the process of automating the purchase of digital advertising inventory in real time, is a growing (and complex) phenomenon. It uses algorithms to expose an advertiser’s product or service to a specific customer, in a relevant context. In simple terms, it provides an arena to auction advertising space to the highest bidder; all at the click of a button. As long as you have clarity surrounding your digital marketing objectives and messaging, then programmatic marketing can be a useful aid for automating the online advertising process.
How iClick can support you with Online Advertising
Since online advertising is becoming a bigger percentage of the overall annual marketing budget, its importance should not be overlooked. However, because the undesired distraction of online advertising is becoming increasingly overwhelming for consumers, it’s critical not to be too intrusive.
The audience should be stimulated by online advertising that is focused on the targeted goals. We assist businesses in properly planning their internet advertising efforts so that they are responsive to the brand message while also providing the optimum return. We collaborate with you to manage your budgets and assist with content coordination, including how and where it is published.
Please contact us for a no-obligation discussion about how we may assist you.